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Keyword Index
A
  • Artificial Intelligence Impact of AI-Powered Chatbots on Online Customer Purchasing Decisions: A State-of-the-Art Review [(Articles in Press)]
B
  • Behavioral Intentions The impact of the tourism experience economy on place attachment and behavioral intentions: The Case of Golestan Palace [(Articles in Press)]
  • Brand Architecture The effect of the brand's position in brand architecture on price Case study: Detergent and hygiene products of Golrang Industrial Group [(Articles in Press)]
  • Brand Portfolio The effect of the brand's position in brand architecture on price Case study: Detergent and hygiene products of Golrang Industrial Group [(Articles in Press)]
  • Brand Strategy The effect of the brand's position in brand architecture on price Case study: Detergent and hygiene products of Golrang Industrial Group [(Articles in Press)]
C
  • Chatbots Impact of AI-Powered Chatbots on Online Customer Purchasing Decisions: A State-of-the-Art Review [(Articles in Press)]
  • Consumer Behavior Meta-Analysis of Factors Influencing Consumer Participation in Urban Transportation Platforms [(Articles in Press)]
D
  • Digital Control Using social media as a marketing strategy: An approach to improving performance with an emphasis on digital agility and control [(Articles in Press)]
  • Digital Performance Using social media as a marketing strategy: An approach to improving performance with an emphasis on digital agility and control [(Articles in Press)]
E
  • Environmental Sensitivity The Impact of Green Tourism Marketing on the Environmental Sustainability of Destinations and the Moderating Role of Tourists' Environmental Sensitivity (Case Study: The Beaches and Forests of Noor) [(Articles in Press)]
  • Environmental Sustainability of Destinations The Impact of Green Tourism Marketing on the Environmental Sustainability of Destinations and the Moderating Role of Tourists' Environmental Sensitivity (Case Study: The Beaches and Forests of Noor) [(Articles in Press)]
  • Export Performance Developing a Framework for Export Competitiveness: Antecedents and Consequences [(Articles in Press)]
F
  • Financial Performance The Impact of The Market Orientation Approach Based on The Strategic Use of Social Media on Marketing and Financial Performance [(Articles in Press)]
  • Firm Agility Using social media as a marketing strategy: An approach to improving performance with an emphasis on digital agility and control [(Articles in Press)]
G
  • Green Tourism Marketing The Impact of Green Tourism Marketing on the Environmental Sustainability of Destinations and the Moderating Role of Tourists' Environmental Sensitivity (Case Study: The Beaches and Forests of Noor) [(Articles in Press)]
M
  • Marketing Performance The Impact of The Market Orientation Approach Based on The Strategic Use of Social Media on Marketing and Financial Performance [(Articles in Press)]
  • Market Orientation The Impact of The Market Orientation Approach Based on The Strategic Use of Social Media on Marketing and Financial Performance [(Articles in Press)]
N
  • National Social Media Mental Associations of National Social Media Brand “Rubika”: An Exploratory Study Using Free Association Technique [(Articles in Press)]
O
P
  • Phygital customer experience Meta-Synthesis of the Phygital Customer Experience in Retail Stores [(Articles in Press)]
  • Phygital customer journey Meta-Synthesis of the Phygital Customer Experience in Retail Stores [(Articles in Press)]
  • Phygital experience Meta-Synthesis of the Phygital Customer Experience in Retail Stores [(Articles in Press)]
  • Phygital retailing Meta-Synthesis of the Phygital Customer Experience in Retail Stores [(Articles in Press)]
  • Place Attachment The impact of the tourism experience economy on place attachment and behavioral intentions: The Case of Golestan Palace [(Articles in Press)]
  • Pleasant Arousal The impact of the tourism experience economy on place attachment and behavioral intentions: The Case of Golestan Palace [(Articles in Press)]
S
  • Social Media Use Strategy Using social media as a marketing strategy: An approach to improving performance with an emphasis on digital agility and control [(Articles in Press)]
  • State of the Art Impact of AI-Powered Chatbots on Online Customer Purchasing Decisions: A State-of-the-Art Review [(Articles in Press)]
  • Systematic Literature Review Developing a Framework for Export Competitiveness: Antecedents and Consequences [(Articles in Press)]
T
  • Tourism Experience Economy The impact of the tourism experience economy on place attachment and behavioral intentions: The Case of Golestan Palace [(Articles in Press)]
U
  • User Experience Mental Associations of National Social Media Brand “Rubika”: An Exploratory Study Using Free Association Technique [(Articles in Press)]
W
  • Website The effect of richness of social business features on website stickiness (Case study of Digikala website) [(Articles in Press)]
  • Website stickiness The effect of richness of social business features on website stickiness (Case study of Digikala website) [(Articles in Press)]