Document Type : Original Article
Authors
1 Associate Professor, Faculty of Management and Accounting, Allameh Tabataba’i University, Tehran, Iran
2 M.A of Tourism Management, Faculty of Management and Accounting, Allameh Tabataba’i University, Tehran, Iran
Abstract
Today the importance and necessity of tourism is no longer boring for any one. The product that tourism offers to its consumers is an experience. Today, there are extensive studies in the field of tourism experience in the world. The purpose of this study was to investigate the effect of tourism experience economy on place attachment and behavioral intentions through the mediation role of pleasant arousal (emotion) and memories. The present research is intended as an applied research and is classified as descriptive-survey research in terms of its purpose. The statistical population of this study is the tourist who visited the Golestan Palace Global Collection during the duration of the research. Given the unlimited size of the community, the Cochran formula was used to obtain sample size from the sample size for an unlimited society, which was 384 in the present study. In order to collect the required data, a questionnaire was used and data was analyzed using PLS software. The findings of this research indicate that the tourism experience economy affects the feelings and memories of tourists.
Keywords