Novel Approaches to Marketing

Novel approaches in marketing with the aim of distribution and promotion of knowledge will be published.

Quantitative and qualitative or mixed method  research articles

With innovation and high quality are published in this journal.

The focus of this journal include:

Data mining in marketing , marketing intelligence , social media in marketing, artificial intelligence in marketing, neuro marketing, metaverse,Avator,IOT, consumer behaviour , branding , advertising and industrial marketing.

This journal is one of the publications of Allameh Tabataba’i University and it will be published under the scientific responsibility of the editor-in chief  and the editorial board.