Author Index
A
  • Abbasi, Diako The Impact of Green Tourism Marketing on the Environmental Sustainability of Destinations and the Moderating Role of Tourists' Environmental Sensitivity (Case Study: The Beaches and Forests of Noor) [(Articles in Press)]
  • Azizi, Shahriar Impact of AI-Powered Chatbots on Online Customer Purchasing Decisions: A State-of-the-Art Review [(Articles in Press)]
  • Azizi, Shahriar The effect of the brand's position in brand architecture on price Case study: Detergent and hygiene products of Golrang Industrial Group [(Articles in Press)]
B
  • Bakhshizadeh Borj, Kobra Developing a Framework for Export Competitiveness: Antecedents and Consequences [(Articles in Press)]
  • Bashirpour, Mahdi Mental Associations of National Social Media Brand “Rubika”: An Exploratory Study Using Free Association Technique [(Articles in Press)]
D
  • Dehdashti Shahrokh, Zohreh Meta-Analysis of Factors Influencing Consumer Participation in Urban Transportation Platforms [(Articles in Press)]
  • Dehdashti Shahrokh, Zohreh Meta-Synthesis of the Phygital Customer Experience in Retail Stores [(Articles in Press)]
  • Dehdashti Shahrokh, Zohreh Mental Associations of National Social Media Brand “Rubika”: An Exploratory Study Using Free Association Technique [(Articles in Press)]
  • Dezfouli, MohammadReza The Impact of The Market Orientation Approach Based on The Strategic Use of Social Media on Marketing and Financial Performance [(Articles in Press)]
E
  • Esmaeilzadeh, Ehsan Meta-Analysis of Factors Influencing Consumer Participation in Urban Transportation Platforms [(Articles in Press)]
F
  • Faryabi, Mohammad Using social media as a marketing strategy: An approach to improving performance with an emphasis on digital agility and control [(Articles in Press)]
K
  • Karimialavijeh, Mohammadreza The effect of richness of social business features on website stickiness (Case study of Digikala website) [(Articles in Press)]
  • Karimialavijeh, Mohammadreza Developing a Framework for Export Competitiveness: Antecedents and Consequences [(Articles in Press)]
  • Khanjanzadeh, Navid Impact of AI-Powered Chatbots on Online Customer Purchasing Decisions: A State-of-the-Art Review [(Articles in Press)]
L
  • Lotfi, Hamed Meta-Synthesis of the Phygital Customer Experience in Retail Stores [(Articles in Press)]
M
  • Mohammadian, Mahmod Meta-Analysis of Factors Influencing Consumer Participation in Urban Transportation Platforms [(Articles in Press)]
  • Mohammadian, , Mahmoud The impact of brand social identity and narrative branding on consumer behavioral tendencies with regard to the mediating role of brand image; Study case: luxury clothing brandholiday [(Articles in Press)]
  • Mohammadian, Mahmoud Developing a Framework for Export Competitiveness: Antecedents and Consequences [(Articles in Press)]
N
  • Naderi, Maryam The Impact of Green Tourism Marketing on the Environmental Sustainability of Destinations and the Moderating Role of Tourists' Environmental Sensitivity (Case Study: The Beaches and Forests of Noor) [(Articles in Press)]
  • Najafi, Mehdi The effect of the brand's position in brand architecture on price Case study: Detergent and hygiene products of Golrang Industrial Group [(Articles in Press)]
  • Nasehifar, Vahid Meta-Analysis of Factors Influencing Consumer Participation in Urban Transportation Platforms [(Articles in Press)]
  • Nasehifar, Vahid Meta-Synthesis of the Phygital Customer Experience in Retail Stores [(Articles in Press)]
  • Nikkhah, Younes Using social media as a marketing strategy: An approach to improving performance with an emphasis on digital agility and control [(Articles in Press)]
R
  • Rasekh, Alireza The effect of the brand's position in brand architecture on price Case study: Detergent and hygiene products of Golrang Industrial Group [(Articles in Press)]
  • Rostaminia, Alireza The impact of brand social identity and narrative branding on consumer behavioral tendencies with regard to the mediating role of brand image; Study case: luxury clothing brandholiday [(Articles in Press)]
S
  • Sardari, Ahmad The Impact of The Market Orientation Approach Based on The Strategic Use of Social Media on Marketing and Financial Performance [(Articles in Press)]
T
  • Tehrani, Yassir Developing a Framework for Export Competitiveness: Antecedents and Consequences [(Articles in Press)]
Y
  • Yavarigohar, Fatemeh The impact of the tourism experience economy on place attachment and behavioral intentions: The Case of Golestan Palace [(Articles in Press)]